采访稿格式（海外发稿稿件内容格式怎么写）

“通过全球各大顶级媒体的强大网络传播功能和权威的背书效果，全球各大中小企业不仅实现了信息在全球范围内的快速传播，让其产品及时完整的传递给目标群体，而且还运用了全球各大顶级媒体更好做背书，全方位的提升品牌及产品的可信度效果。”蓝狮问道CBO在接受采访时说道。

国内客户计划在海外新闻媒体发稿时，首要考虑的问题是品牌宣传稿的内容结构，本文从专业角度提供写海外英文新闻稿的撰写模版供参考。

海外发稿稿件内容格式

Included in this document are eight press release templates for various events and announcements you may want to share with the public. These templates include prompts for the following occasions:

1. New Product or Service Release

2. Fundraising Announcement

3. New Partnership

4. Company Milestone or Momentum

5. Hiring an Executive

6. Winning an Award

7. Major Customer Acquisition

8. Company Merger/Acquisition

Some of the content in each template varies based on the purpose of the announcement, while some content blocks are commonplace in most or all press releases. Replace all the bracketed content with information pertaining to your announcement.

每个模板中的某些内容根据公告的目的而有所不同，而某些内容块在大多数或所有新闻稿中都很常见。将所有括号内的内容替换为与您的公告有关的信息。

For best practices, remember to do the following for all of your press releases.

为获得最佳实践，请记住对所有新闻稿进行以下操作。

• Start off with a concise lede – the key announcement and reason you’re releasing the statement. No need to wax poetic – remember to get straight to the point here.

• Include at least one quote from an executive or someone directly involved in the story. If another party or company is involved, try to source a quote from them as well.

• Whenever possible, break up takeaways and key points into a bulleted list.

• Keep the entire release brief, but provide a link to a product, company, or blog page for more information if you feel it would benefit the reader.

• Use the promotion plan template included in this kit to assign tasks and due dates to your team and to maximize the impact of your press release.

•从简洁的角度入手,关键声明和发布声明的原因,无需充满诗意,切记要直达主题。

•至少包括一位主管或直接参与故事的人的名言, 如果涉及另一方或公司，请尝试从他们那里获取报价。

•尽可能将要点和要点分解成项目符号列表。

•保留整个发行摘要，但如果觉得对读者有利，则提供指向产品，公司或博客页面的链接以获取更多信息。

•使用此工具包中包含的晋升计划模板为团队分配任务和截止日期，并最大限度地提高新闻稿的影响力。

New Product or Service

新产品或服务

Use this template for announcing a new service you’ll be providing or a new addition to your product line.

使用此模板可以宣布您将提供的新服务或产品系列的新功能。

[Press Release Title：8-26words]

[新闻稿标题：8-26单词]

[City, State]: [Company name] today announced [name of new product/service], a new [product/service]. [Name of new product/service] is [description of product/service] and offers a new way for [target customer type] to [benefit or features].

“[Quote from higher-up in the company about the product/service],” says [name], [title] at [company]. “[Additional quote].”

Features and benefits of [product/service] include.

• Benefit or feature #1

• Benefit or feature #2

• Benefit or feature #3

[Product/Service] will be available starting [availability date], at [price point]. For more information on [product/service], visit [URL of product page].

About [Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

Fundraising

融资活动

If you’ve raised a round of fundraising, announce it with this press release template.

如果您已经进行了一轮融资，请使用此新闻稿模板进行宣布。

[Press Release Title：8-26words]

[City, State]: [Company name] today announced a new round of series [letter] funding of [sum of money] at a valuation of [total valuation (if you choose to disclose)]. This round of funding was led by [name of lead investor] with participation from [name of other participating investors, if applicable].

“[Quote from investor representative about the funding],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from higher-up in the company about the funding],” says [name], [title] at [company]. “[Additional quote].”

This new round of funding will be used to [main reason of fundraising]. Specifically, the areas that the company will focus on are:

• Area of focus #1

• Area of focus #2

• Area of focus #3

[Summarize the company’s growth accomplishments to date so readers are caught up on the company’s progress].

About [Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

New Partnership

建立新伙伴关系

This release is for announcing partnerships and/or product integrations.

此版本用于宣布合作伙伴关系和/或产品集成。

[Press Release Title：8-26words]

[City, State]: [Company name] today announced a new partnership with [partner/company name]. This partnership will [goal of partnership to new and existing customers].

“[Quote from higher-up in the company about the partnership],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from new representative of the partner about the partnership],” says [name], [title] at [partner company]. “[Additional quote].”

The benefits of this new partnership include.

• Benefit or feature #1

• Benefit or feature #2

• Benefit or feature #3

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

About [Partner]: [3-4 sentence description of the new partner and its recent accomplishments, if applicable].

Momentum or Milestone

公司里程碑

[Press Release Title：8-26words]

[City, State]: [Company name] today announced [description of momentum or major milestone]. This milestone is a major move for [company name] on its mission to [main goal of company]

“[Quote from higher-up in the company about the milestone],” says [name], [title] at [company]. “[Additional quote].”

This news comes in the wake of many recent initiatives and accomplishments of the company, including:

• Initiative or accomplishment #1

• Initiative or accomplishment #2

• Initiative or accomplishment #3

[Additional quote, if desired].

To learn more about [milestone], click here [link to website page about the milestone].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

Hiring an Executive

聘请高管

Announcing a new CEO, executive, C-level professional? Tell the world your good news with this template

宣布新的首席执行官，高管，C级专业人员，使用此模板向全世界传达您的好消息

[Press Release Title：8-26words]

[City, State]: [Company name] today announced that [name of new executive] will be joining [company] as [title], effective [date of joining].

[Name] will be joining company from [former company], where [he/she] was [former title] for [length of tenure]. [Name] will be brining [his/her] experience in [area of expertise] to [company] to [goal of company or role].

Additionally, [name]’s experiences that will benefit [company] moving forward include:

• Experience 1

• Experience 2

• Experience 3

“[Quote from new executive about joining the company],” says [name]. “[Additional quote].”

“[Quote from higher-up in the company about the hiring],” says [name], [title] at [company]. “[Additional quote].”

[Additional quote, if desired].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

Winning an Award

获奖

You won an award? Congrats! Use this template to publicize the great news.

你获奖了吗？恭喜！使用此模板可以宣传好消息。

[Press Release Title：8-26words]

[City, State]: On [date of award win], [award giver] named [company] the winner of [award] at [event]. The award recognizes [reason for award]. Previous winners include [name previous prestigious winners of the award, if appropriate].

“[Quote from higher-up in the company about the award],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from award giver about your company’s win, if available],” says [name], [role] at [award giver]. “[Additional quote].”

[Input additional content about the award, the ceremony where it was presented, and/or the methodology of award selection, if appropriate].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

Major Customer Acquisition

大客户合作披露

Finally, you signed that household name company as an official customer. Use this template to highlight the achievement and the details.

您以正式客户的身份签署了该家喻户晓的公司。使用此模板突出显示成就和细节。

[Press Release Title：8-26words]

[City, State]: [Company name] today announced it has signed on with [customer name] as their [product/service name] for [function of product/service]. [Company name] is excited to partner with [new customer] to provide [benefit of product/service].

“[Quote from higher-up in the company about the new customer],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from customer about partnership],” says [name], [title] at [partner company]. “[Additional quote].”

[Additional brief overview of the deal’s details and/or benefits, if applicable].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

About [Partner]: [3-4 sentence description of the new customer and its recent accomplishments, if applicable].

Merger/Acquisition

合并/收购

If you’re merging with, acquiring, or being acquired by another company, announce the news and briefly outline the details here.

如果您要与另一家公司合并，收购或被另一家公司收购，请在此处发布新闻并在此处简要概述详细信息。

[Press Release Title：8-26words]

[City, State]: [Company name] today it has [merged with/acquired/been acquired by] [company], effective [date].

“[Quote from higher-up in the company about the new merger/acquisition],” says [name], [title] at [your company]. “[Additional quote].”

“[Quote from higher-up in second company about the new merger/acquisition],” says [name], [title] at [second company]. “[Additional quote].”

For more information on how the [merger/acquisition] will affect current customers, please click here [link to further information].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

About [Other Company]: [3-4 sentence description of the new customer and its recent accomplishments, if applicable].

以上8个模板为常用仅供参考，具体可以到【蓝狮问道】官网咨询。

海外新闻稿发布方式

境外社交账号自助发布（脸书、推特、Instagram、YouTube、博客等主要平台），境外的自媒体平台发布，跟国内的一点资讯、今日头条、新浪博客等等，这种是可以自己注册账号免费发布的，但这种是属于个人注册自行发布的内容，非媒体官方发布的，不具有一定的社会公信力、媒体权威性，如新浪官方新闻和新浪号发出媒体差距。

全球顶级媒体官方发布。即定向投放到某些媒体、某些领域、某些国家或区域；但和国内媒体不同，海外发稿一般都是套餐形式同时间将稿件展示在几十家甚至上百家媒体上，个别媒体是能够单独发布。

要选择合适的媒体公关公司合作如蓝狮问道。专业的媒体人，能够有效对稿件内容进行初步的评估和给出合适修改建议，深挖媒体资源，发挥线上线下的互动效应，有效降低推广成本，为客户带来更多附加价值。